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250+ Orders/Month & 37% Lower Cost-Per-Ad — Nusratify Mart
Confidential · verified

250+ Orders/Month & 37% Lower Cost-Per-Ad — Nusratify Mart

From 60–80 sales to profitable scale in 3.5 months (confidential)

250+ orders/mo · ~37% lower cost-per-ad · profitable

9 min read

Monthly orders

60–80

250+

Monthly ad investment

৳25,000

Optimized spend

Cost-per-ad

Baseline

~37% reduction

Profitability

Break-even / thin

Profitable (client-reported)

Md. Sadnan Hossen Shafin

Md. Sadnan Hossen Shafin

Co-founder & CEO

9 min read

Process

How Adexcell helped

Visual roadmap — what we actually did, week by week.

Discovery1

Margin autopsy

Found 11% margin leak on returns + duplicate Messenger orders.

Build2

Full stack launch

SSLCommerz + COD, BullMQ notifications, loyalty beta.

Track3

CAPI dedup

Browser + server events — ROAS finally matched bank.

Optimize4

Creative × SKU

Every ad → dedicated landing SKU. CPO −37%.

Scale5

250+/month

Profitable at volume with ops dashboard.

Confidential case study

No public store URL or social links per client request. All figures shared with written approval.

Nusratify Mart is the rage-bait story every Facebook-only seller needs to hear: you can be ‘doing well’ at 60–80 orders and still be one bad week from zero profit. They were investing ৳25,000 monthly into ads. Revenue looked fine. Bank account didn’t.

The trap: revenue up, profit flat

Direct answer

Nusratify Mart had revenue on ৳25k/mo ads but thin profit — COD mismatches and duplicate Messenger orders ate 8–15% margin before scaling past ~80 orders/month was physically possible.

Orders (before)

60–80/mo

Ad invest

৳25k/mo

Orders (after)

250+/mo

Cost-per-ad

−37%

Approx.

What Adexcell implemented

Direct answer

Adexcell shipped production Next.js (not a theme) with BullMQ notifications, admin dashboards, CAPI purchase events, COD + SSLCommerz, and Bangla SEO per SKU — so Meta and Google both received clean signals.

Nusratify Mart growth metrics — confidential
Scaled monthly sales while lowering cost-per-ad over ~3.5 months.

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Why cost-per-ad fell 37%

Direct answer

Cost-per-ad fell ~37% because CAPI recovered iOS signal, SKU-matched landers improved conversion, and checkout dropped from seven Messenger steps to three taps — typical aligned stacks see 25–40% efficiency gains.

2026 reality check

Meta’s Andromeda-style delivery (2025–2026) rewards creative volume AND clean purchase signal. Brands without CAPI over-report ROAS and under-invest in fixable funnel leaks.

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Pro tipsWhat you should steal from this story

1

If revenue grows but profit flatlines, audit returns before scaling ads.

2

Server-side CAPI is non-optional in 2026 — not a ‘big brand’ feature.

3

Split prepaid (SSLCommerz) to improve cash flow before COD settles.

4

Loyalty points on 2nd purchase often beat 20% discount on acquisition.

5

Run 3 ad sets max until CPO stable — fragmentation hides winners.

6

Category pages need SEO copy — free traffic beats ৳500 CPO forever.

7

Ops dashboard daily: unshipped >48h kills Facebook page rating indirectly.

8

Commission marketplaces train customers to price-shop — own your list.

Challenge

  • • Growing revenue but unclear margin — ads worked until they didn’t
  • • No server-side tracking; iOS/browser changes inflated reported ROAS
  • • Manual order handling limiting how many campaigns could run at once
  • • Customer data scattered — no LTV view, no segment for repeat buyers

Solution

  • • Full Adexcell platform with SSLCommerz + COD mix and courier automation
  • • Meta CAPI deduplication with browser pixel — cleaner attribution
  • • BullMQ job queues for order notifications and inventory sync
  • • Loyalty + WhatsApp tracking to lift repeat rate without new ad spend
  • • Weekly growth reviews with retainer-style optimization (optional)

Results

  • • 250+ orders per month within 3.5 months
  • • Cost-per-ad down approximately 37% vs pre-platform baseline
  • • Client reports profitable operations after fixing fulfillment leakage
  • • Able to scale campaigns with purchase optimization, not engagement

“We were ‘busy’ at 70 orders and broke at the edges. At 250+ we’re finally making money — because we know our numbers.”

— Operations lead, Nusratify Mart (name withheld)

Case study FAQ

Verified metrics shared with client approval — confidential brand names omitted.

Is Nusratify Mart’s store public?
No — this case study is confidential. Metrics are verified with the client but not linked publicly.
What does 37% cost-per-ad reduction mean?
Client-reported decrease in cost-per-ad vs their pre-Adexcell baseline after full tracking + funnel fixes.
How fast can we hit 250+ orders?
Depends on ad spend, AOV, and ops capacity. Nusratify Mart reached 250+ in ~3.5 months with existing demand and upgraded infrastructure.
Was Nusratify profitable before Adexcell?
Client-reported: revenue looked healthy at 60–80 orders but margin was thin until tracking, COD reconciliation, and owned checkout fixed unit economics.
What tech stack was used?
Next.js storefront, Redis/BullMQ queues, Meta CAPI, GA4, SSLCommerz, and Pathao — standard Adexcell production stack for scale brands.
Md. Sadnan Hossen Shafin

Written by

Md. Sadnan Hossen Shafin

Co-founder & CEO

Builds production-grade Next.js ecommerce for Bangladesh clothing brands — security, COD, couriers, and analytics.

Full profile & published work →

Stack: Next.js · Redis · BullMQ · Meta CAPI · GA4 · SSLCommerz · Pathao

3.5 months · Fashion / general apparel retail

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