BD CPO bands · 2026
Are you overpaying for Facebook orders?
Model cost-per-order against Bangladesh clothing benchmarks. Compare Facebook-only vs owned Adexcell stack with cited assumptions.
143automated tests
3showrooms on our stack
৳7,000published setup
0production breaches
Bangladesh CPO bands (2026)
- Healthy (owned checkout + CAPI): ৳250–৳600
- Warning zone: ৳601–৳800
- Critical (Facebook/inbox-heavy): ৳801–৳1,200
- Bleeding: ৳1,201+
Source: Adexcell Robot · client audits
Your cost per order
৳400
Healthy (owned checkout + CAPI)
Scale cautiously — optimize SKU landers and retention
Annual ad spend alone: ৳240,000
Ads only (annual)৳240,000
Owned stack (Year 1)৳151,000
Owned stack (Year 2)৳145,800
Assumes 40% ad spend reduction with owned checkout + CAPI. Methodology →
Year 2 savings vs ads-only: ৳94,200/year
| Factor | Facebook / inbox only | Owned Adexcell stack |
|---|---|---|
| Cost per order (typical fashion) | ৳750–1,200+ | ৳250–600 |
| Year 1 platform cost | ৳0 setup (Meta is landlord) | ৳7,000 setup + ৳1,800/yr hosting |
| Customer data / retarget | Platform-owned | You own list + LTV |
| Ad optimization target | Often Messages (inflated ROAS) | Purchase events + CAPI |
| COD reconciliation | Manual / spreadsheet | Courier API + admin |
Notes per row in FAQ on /blog/facebook-vs-own-website-bangladesh/