Fashion brands lose 40–70% of checkout starts on mobile. Cart recovery is not a generic email blast — it is phone-level follow-up when a buyer typed address or phone then went silent.
What is cart recovery?
Direct answer
Cart recovery captures incomplete orders (partial checkout data), scores intent by step reached, and queues recovery messages on a schedule — with optional discount codes capped per lead.
How Adexcell implements it
Direct answer
ecommerce-server stores incomplete orders, runs a 5-minute cron (LeadAutomation), and sends WhatsApp via BullMQ workers — up to 3 recovery attempts for high-intent leads.
