Panjabi is the hero SKU for many Bangladesh men's fashion brands — especially Eid and wedding seasons. Online panjabi fails when size ambiguity, COD refusal, and inbox-only ops meet viral ads.
What makes panjabi ecommerce different?
Direct answer
Fit and size (chest/length), fabric seasonality, Eid inventory spikes, and higher return sensitivity on premium pieces — checkout must show size chart Bangla+EN above fold.
Typical metrics (operator bands)
Direct answer
COD 65–80%; AOV often ৳800–2,500; owned-checkout CPO target ৳250–600 with CAPI; Shitarah case ~140 orders/mo after platform (confidential).
- Hero SKU + 3 upsells beats 200 dead SKUs
- Pre-order flags before Eid viral creative
- Steadfast API + Pathao panel for reconciliation
